Samsung does not need to employ personal selling to sell their Galaxy smart phones because of the lack of variety in regards to the manufacturers of phones and the service providers of mobile service available. As per Fortune 500's list of companies, these are the top 5 cell phone providers in the country:
1. Verizon
2. AT&T
3. T-Mobile
4. Sprint Corp
5. U.S. Cellular
Of the top 5 mobile device manufacturers in the world, 3 of which are the most popular brands to buy in the US are:
1. Samsung
2. Apple
3. Microsoft
The above mentioned three manufacturer's are also the most highly available in the US market as well, attributing to their global dominance of the mobile market.
Although I believe there is no one that would claim a mobile phone is inexpensive or cheap, they are still uncommonly considered a product that requires personal selling, a case in which the seller tries to establish a relationship with the buyer to gauge what they need and how it can be achieved. Samsung accomplishes this through market research, social media presence, point-of-sale interactions, and customer reviews.
One could say that Samsung's CRM (customer relations management) is, in fact, their presence on social media as well as their customer service for already participating policy holders of their mobile plans through providers.
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