Samsung employs multiple methods of paid media for their Galaxy smart phone series, such as television commercials, billboards, radio ads, etc. I believe in this case that these forms of paid media allow earned media to take route and blossom. Earned media, word of mouth or opinions via social networks, is the result of social awareness. Samsung also participates in owned media as per their website, presence on social media, and blogs. By utilizing owned media Samsung is able to create more brand awareness and optimize their search engine results, a process known as SEO (Search Engine Optimization). Of course, these methods of advertising are the product of the technological advances that brought us not only the internet but the world as we know it.
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