Ch. 10 - Product Concepts

In the world of Samsung there exists many product lines. These product lines range from TV's, LCD and LED panels, semiconductors (memory chips), cameras, and finally mobile phones. Samsung's current mobile phone product line is called the Galaxy S series which is also inclusive of the Galaxy tablet series (in competition with Apple's iPad) and the Galaxy note series (which is a mobile phone combined with a tablet). By using product lines, Samsung is able to conveniently group certain products into accessible categories. There are 18 versions of the Samsung Galaxy S smartphone alone, which overwhelms one when presented with the knowledge that there are six previous versions of the Samsung Galaxy smartphone. Some of which include the Samsung Galaxy A, Galaxy C, Galaxy E, and Galaxy J. It would be nearly impossible to catalog the amount of the above mentioned products without designating product lines. In this regard product lines are like library catalogs: designed to organize, be accessible, and convenient for those searching to differentiate between all other information (or in Samsung's case: products).