Ch. 12-Services and Nonprofit Organization Marketing

The core service of Samsung's Galaxy smartphone is connectivity:
1. To be connected and available via phone or text
2. To be connected to the internet and/or any social media, emails, games, and apps

It is an odd occurrence when you meet someone who doesn't own a cell phone, isn't it? We live in a world that is governed by technology. In my opinion, it would be very difficult to exist in the year of 2016/2017 without some sort of smart phone or mobile device. We live in the day and age of "being available" or "staying connected". Technology and staying connected has become our way of life and Samsung has certainly taken advantage to try to stay ahead of the game.

There are many supplementary services that Samsung offers to remain competitive in such a technologically advanced world. Competition is fierce in the mobile device industry because how can you offer something other than text messages, mobile minutes to talk to people, internet services, and games? These are all examples of supplementary services, yet most providers offer these services as a part of their contract (meaning you no longer have to pay "extra" for these services; they are included). A very unique supplementary service from the Samsung Galaxy line is their VR headset.

VR stands for virtual reality. Samsung is the first, and still only, phone that can be integrated with a virtual reality headset that is interactive.

Virtual reality is projected to be our future, yet we're only just beginning to breech the unknown world. Samsung has certainly taken it upon themselves to be a part of our future and if you ask me, I know they'll be around when our children are having children. Simply because of their commitment towards a future full of technological wonder, which we all know is Samsung's core goal.

Ch. 11- Developing and Managing Products

Samsung releases a new and upgraded version of it's Galaxy smartphones once a year. The Samsung Galaxy maturity stage is in between 10 to 12 months after a new Galaxy model is released. Once a new model is released, consumers are loured with the promise of "longer battery lives" and "more capacity". This is usually the start of the decline stage of a previous, "lesser equip" version from the past. Although most of the initial versions of the Samsung galaxy have been pulled from the market, they are still available for purchase through unrelated retail stores.