Ch. 16 - Advertising, Public Relations and Sales Promotion

Samsung participates in multiple forms of advertising: institutional advertising, product advertising, and pioneering advertising. It is a group effort between Samsung, the manufacturer of the product, the participating retail stores and phone providers, and marketing firms to reach the general public to educate them about the possibilities of the products being sold. Samsung themselves often participate in institutional advertising, ensuring that their company name is held in high regard and their product reputation precedes them. Participating retailers that sell cell phones and phone accessories often use product marketing to target customer specifically to come and buy their products, rather than employing a marketing strategy that will ensure their company's reputation (as Samsung does through institutional advertising.
The final and third method of advertising Samsung utilizes is pioneering advertising. The Samsung Galaxy S7 was the first mobile device released with virtual reality software that isn't cumbersome because of long wires and bulky technology that often comes as a consequence of buying the in home, non-mobile version of the virtual reality software. It is left in the hands of the marketers that Samsung hires to make the general public aware of the virtual reality function and its convenience.

Ch. 14 - Marketing Channels and Retailing

Samsung Galaxy phones are sold in a specialty stores, in regards to their retailing stores. This is because Samsung Galaxy phones are encompassed by a more narrow or specific product or type of product that can usually be purchased in retailing outlets that sell cell phones and other cell phone accessories. Samsung also participates in online retailing through participating providers of cell phone service such as AT&T, T-Mobile, Verison, Sprint, and so on. Customers can purchase a phone through their mobile service provider and have it shipped to their house or customers can order online and pick it up in the store.
Due to the nature of the cell phone industry and technology, a sub culture of used goods retailers has sprouted throughout the world. It is common to sell or exchange an old technological product for a new one. Many outlets or store will allow you to trade in an old phone. They will repair them, or pay for them to be repaired, and then resell them for a lower and more affordable price by to customers. Even most mobile providers offer refurbished phones as an alternative to paying full price, which can accumulate to over $600 per phone.

Ch. 6 - Consumer Decision Making

In order to properly introduce their product to the world, Samsung has showerooms all over the world giving consumers an opportunity to pick the product up, use a limited version of its functions, and see all the different kinds of phones available for purchase. Although it is often necessary to set up a cell phone plan in store, that does not mean we must use a phone directly purchase from a Samsung store to have it activated and to be used. Many consumers will shop around at the Samsung store to get an idea of the phone they would like but they purchase fromi online vendors or local venders that sometimes sell used phoned for a much smaller amount of money rather than the $699.99 the Samsung store will charge you for a new phone.

Ch. 5 - Developing a Global Vision

Samsung is most certainly a multinational company. With its head quarters in South Korea, they have over 270,000 employees in over 36 countries. They are required to follow the import and export laws of each country they reside. Internationally, Samsung Galaxy phones are considered the most available and desired. Compared to the 80,000 people that work for iApple everywhere, Samsungs reach has extended way beyond that what it once was 10 years ago with a mere 70,000 employees, mainly regionally located in Korea. Without Samsung's knowledge of individual/international markets, they thrive under the satellite offices based on hiring of the local community where that may be.
Samsung is one of the only cellphone manufacturers today that don't yet apply contract manufacturing to their company standard. Samsung manufacturing factories are located in Korea, where the in house labor is still considered an underpaid job. Many phone companies like Apple and Verison outsource the manufacturing of their product overseas to reduce their production cost. These kinds of decisions can often discredit a company from moving American jobs overseas and can cost companies their customers. With Samsung's home base in Korea, although they have inquired into the possibility of out sourcing to places like India or Bangladesh, they remain the sole manufacturers of their product today.