Ch. 14 - Marketing Channels and Retailing

Samsung Galaxy phones are sold in a specialty stores, in regards to their retailing stores. This is because Samsung Galaxy phones are encompassed by a more narrow or specific product or type of product that can usually be purchased in retailing outlets that sell cell phones and other cell phone accessories. Samsung also participates in online retailing through participating providers of cell phone service such as AT&T, T-Mobile, Verison, Sprint, and so on. Customers can purchase a phone through their mobile service provider and have it shipped to their house or customers can order online and pick it up in the store.
Due to the nature of the cell phone industry and technology, a sub culture of used goods retailers has sprouted throughout the world. It is common to sell or exchange an old technological product for a new one. Many outlets or store will allow you to trade in an old phone. They will repair them, or pay for them to be repaired, and then resell them for a lower and more affordable price by to customers. Even most mobile providers offer refurbished phones as an alternative to paying full price, which can accumulate to over $600 per phone.