Ch. 6 - Consumer Decision Making

In order to properly introduce their product to the world, Samsung has showerooms all over the world giving consumers an opportunity to pick the product up, use a limited version of its functions, and see all the different kinds of phones available for purchase. Although it is often necessary to set up a cell phone plan in store, that does not mean we must use a phone directly purchase from a Samsung store to have it activated and to be used. Many consumers will shop around at the Samsung store to get an idea of the phone they would like but they purchase fromi online vendors or local venders that sometimes sell used phoned for a much smaller amount of money rather than the $699.99 the Samsung store will charge you for a new phone.