Ch. 11- Developing and Managing Products

Samsung releases a new and upgraded version of it's Galaxy smartphones once a year. The Samsung Galaxy maturity stage is in between 10 to 12 months after a new Galaxy model is released. Once a new model is released, consumers are loured with the promise of "longer battery lives" and "more capacity". This is usually the start of the decline stage of a previous, "lesser equip" version from the past. Although most of the initial versions of the Samsung galaxy have been pulled from the market, they are still available for purchase through unrelated retail stores.