Ch. 18- Social Media and Marketing

Social Media: 

Social Media monitoring 

Social Media Marketing is definded in "The Principles of Marketing" by Lamb, Hair, and McDaniel as: the process of identifying and assessing what is being said about a company, individual products, or brands. In 2012 when the apply iphone 5 was released, Samsung was ready and waiting for it. They used social media monitoring to keep track of all of the complaints that were spreading quickly across the country and used those reviews to improve functions like battery life, screen resolution, and audio sound quality to please the customer. Rather than monitoring their own status in the public eye's opinion, Samsung used social media monitoring to learn from the mistakes of their competitors and to hopefully come out on the top.