Samsung: The Galaxy S7 smartphone
"Market Development"
Market development is defined by the "Principles of Marketing" by Lamb, Hair, and McDaniel as: a marketing strategy that entails attracting new customers to existing products. One of these strategies employed by Samsung is develping new features like more RAM and processing power when they upgraded from the S4 to the S5. Another added feature Samsung has begun is the offer to pay the customer's current cancellation plan to encourage them to switch to Android. This tactic has been adopted and used by many other phone companies to maintain competitiveness.
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