Samsung will often release a new phone targeting a specific demographic. For instance, they produced the galaxy S5 to cover many types of consumers to attract new customers and to keep the current remaining faithful. In 2014 when Samsung released their galaxy S5 smart phone, they were trying to target office workers that used their phones for business so they extended the battery life to 17 hours of talk time as opposed to iphone's 10.5 hours. They also targeted camera users as work and use of the camera were, at the time, the most common uses for smartphones. They upgraded their camera to add a clearer image and installed features such as 360 picture capabilities to entice their photographic customers and lore in new ones.
The demographic for Samsung changes yearly depending on what is currently "trending" and/or necessary for users. At this point, they claim they have a phone for people of every demographic with many different user needs. The galaxy S7 phone has the capability of being plugged into "Oculus", a virtual reality video game console. This release was specifically designed to impress the ever growing gaming community within our country.
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